T4-Target Audience

Target Audience

My initial target audience are males aged from 20-30 and are interested in action and sports. However after doing more research on target audience and specifically my target audience this has changed and become more of distinct target audience. 

By using the YouGov website, I researched my target audience by putting in Hitman which is an action movie which is going to have similar features and content to ours. This is what came up...

In terms of gender I agree as male is the most common for this film but I disagree with part of the demographics such as the age. I think that ages 40-50 is a bit too high as they might find the content of our action film a bit boring or extreme, as I said before I think a good age range is 20-30 as this age range are usually the most excited range when it comes to action.On the other hand I  think the social grade for "C2ED" is about right as its not at all for high class and posh people but for middle class people. 

In terms of profession I also think they are true as it says they will be interested in the professions construction and engineering which are quite action packed jobs and I said at the start of this entry that they the person who would like our film would enjoy action. 

In terms of lifestyle I totally agree with the kind of lifestyle our target audience should have. As I said before doing research that our target audience would have a keen interest in sports and in the profile for Hitman it says audiences enjoy sports, watching sports and playing sports. I agree with this as in action movies there is a lot of fast pace action which often appears as sports so this is why they would enjoy it. I also agree with the general interest as It says they enjoy movies and video games, video games mainly is a key interest as a lot of video games are action based such as Grand Theft Auto. 

On the brands section it says people who like Hitman like the brand BMW which is a high/middle class sports car. This again I would agree with as BMW is used in a lot of action films as it is quite an action typed car. 

In the entertainment section of the YouGov profile it says that people who like Hitman like the film Mission Impossible too, I would again agree with this as when we spoke to our class about our pitch we mentioned Mission Impossible too as a film that could be similar and have similar ideas to our own. 

All media texts are made to be consumed by an audience which means when media is created they are always made to be viewed and used by audiences. Our short action movie is going to be made to do the following...

• Entertainment- Our film is mainly going to be made to entertain audiences, as there is going to be a lot of tense scenes and extreme scenes it should really entertain audiences well.
• Escapism- Our film will also allow audiences to escape out of reality whilst watching the short film and just generally enjoy watching the short movie. 

Our short movie could also educate in some areas, for example our short film could be shown in media lessons to other students to teach them about action movies or help them with ideas in the future.

Our short movie focuses on gratification as it will gratify audiences needs in terms of entertainment and escapism. Our short action film isn't passive as this means that audiences believe everything and just view the film, in this day and age this doesn't really exist any more as audiences use have access to the internet and not just the TV so audiences can research the films and see other peoples opinions through the internet and social networks. 

Profiling an Audience:

A B C D E U

In terms of profiling through A,B,C,D,E and U in terms of class I would say our target audience would lie between C and D as our film isn't for high class people and posh people but is just for middle class average people who watch films through Netflix for example and watch them in cinemas and on TV. Our film wouldn't be for high class people as they might find the content a little boring compared to films and TV shows such as The Great Gatsby and Downton Abbey as the content in these will satisfy their needs more and even be relatable to some high class people