Music Video
What is a music video?
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
There are also many kinds of music video and each music video will go in to one of the following categories...
1. Narrative- A narrative music video usually tells us a story. For example Hey Brother by Avicii . A narrative music video can often feel like you are watching a short movie because of the story. Narrative music videos can often include introductions before the song starts and can also have an opening.
Some examples of good narrative music videos would be Thriller by Michael Jackson. The music video was quite long and had an introduction and ending which was just like an introduction and ending to a movie. Overall the music video had a storyline.
Some examples of good narrative music videos would be Thriller by Michael Jackson. The music video was quite long and had an introduction and ending which was just like an introduction and ending to a movie. Overall the music video had a storyline.
2. Performance Based- This is usually a music video that includes the artist, band or a live performance. For example Rihanna and Beyonce. Now days performance based videos are less popular than they used to be as most music videos usually have a story to them.
A performance based video can either be of the performer them self which has been recorded especially for the video or can be a performance based video which has been taken from live performances for example, Rihanna's Cheers video has footage of her preforming from her LOUD tour in 2011.
A performance based video can either be of the performer them self which has been recorded especially for the video or can be a performance based video which has been taken from live performances for example, Rihanna's Cheers video has footage of her preforming from her LOUD tour in 2011.
3. Abstract/Artistic- This is usually a music video that is creative and unusual. For example Radio head and massive attack. Abstract videos don't usually include the artist its self or any real human and it will usually be very colorful and upbeat. An example of a abstract music video with humans in would be Somebody that I used to know by Gotye.
A lot of DJ's have abstract music videos such as Calvin Harris and Martin Garex. A lot of DJ's use abstract music videos as the genre of the music goes well with the abstract music video features such as being create, bright and loud!
A lot of DJ's have abstract music videos such as Calvin Harris and Martin Garex. A lot of DJ's use abstract music videos as the genre of the music goes well with the abstract music video features such as being create, bright and loud!
Parody music videos are also created and are usually created by fans or people who create music videos for leisure purposes. A parody music video is a video that is usually similar to the original music video but is mimicked by the lyrics and characters being changed. Some examples of parody music videos would be Beat it by Michael Jackson and Anaconda by Nicki Minaj.
Music videos are released usually after the track to the music video is released or with the music track and music videos create a lot of money for the artist as it gets shown on TV on channels such as MTV and 4 Music and is also put on to websites such as YouTube and Vevo.
MTV and 4 Music:
MTV (formerly an initialism of Music Television) is an American basic cable and satellite television channel owned by the Viacom Media Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel itself is headquartered in New York City, and is a subsidiary of Viacom Inc. Launched on August 1, 1981.
Here are some examples of music videos which I spoke about perviously in this blog post...
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